Local Online Advertising
How to Use Local Website Advertising to Make More Money
Advertising on local websites can boost profits by attracting more customers near you. The majority of people looking for local products and services search for them online, and customers often find your business through other websites that provide information, reviews, and links to your site. But which websites offer the best local advertising? Here are some tips for advertising through locally-driven websites.
Local Website Advertising Tips
Google is the most popular search engine in the United States, and the Google platform offers many free and low-cost advertising avenues. Make sure your website is optimized for Google, then link your site to the following channels.
How to Use Local Website Advertising to Make More Money
Advertising on local websites can boost profits by attracting more customers near you. The majority of people looking for local products and services search for them online, and customers often find your business through other websites that provide information, reviews, and links to your site. But which websites offer the best local advertising? Here are some tips for advertising through locally-driven websites.
Local Website Advertising Tips
These local websites can help you get noticed and expand your local reach.
Google is the most popular search engine in the United States, and the Google platform offers many free and low-cost advertising avenues. Make sure your website is optimized for Google, then link your site to the following channels.
Google Places
Set up your local business information with Google Places. It’s free, and it gives you room to include photos, videos, discounts, and promotions. Make sure to include two or three of your local keywords in the text.
Local Search Ads
Submit your company information to Google’s Local Search Ads app to show up in search results and on Google Maps when people Google products and services like yours near you.
Google My Business
Google My Business provides physical locations and phone numbers to Smartphone users so they can find you quickly and easily. Link your social media platforms to Google My Business to appear in even more search results.
MapQuest/Yext
MapQuest predates Google Maps and other mapping apps, and many people who started with MapQuest still use it to find you. Recently, MapQuest partnered with Yextto improve location guidance so more users can find your business address and phone number online. Plus, MapQuest’s mobile app works with Google Maps, so it’s still a reliable online advertising option.
Social Media Profiles
Create and maintain business accounts on Facebook, Instagram, Pinterest, SnapChat, or Twitter. Unless you have a social media manager, focus on one or two platforms and post updates, news, featured products and services, promotions, and other events at least two or three times per week.
About Pages
Make sure you complete “About Us” and “Contact Us” pages on all your social media platforms, including business hours, address, directions, and contact info. Also, remember to include your local target keywords.
Get Ratings
Good reviews can boost your business fast. Use social media to ask for feedback and get more reviews.
Online Directories
List your business with local online directories to get reputable links and improve your local online search ranking.
Get listed in these directories:
- Yelp
- Super Pages
- City Search
- Express Update
- City Squares
- Local Stack
- Business.com
BBB and COC
The Better Business Bureau is one of the most trusted business review sites on the web. List your business with them and strive for an A rating to assure conscientious consumers of your integrity and trustworthiness. Like the BBB, many people trust the Chamber of Commerce to recommend only the best local businesses. Join your local Chamber of Commerce so you can list your company in the business directory and rank higher in organic search results.
EZ Local
EZ Local offers free business listings for registered users and helps customers in your area find you by listing local results first.
Craigslist
Get free local exposure by advertising on Craigslist.org. You can drive traffic to your website, advertise specials or promotions, notify your community of special events, and attract local customers looking for your products or services. If you provide a service, monitor the “gigs” section on Craigslist to find people who are looking for your services.
HARO
Draw attention to your business by registering as an expert source with HARO (Help A Reporter Out). When you provide answers to questions, you’re building authority and respect as a leader in your field, and you’ll be able to include your company’s background and current information in your bio.
Local Awards and Partnerships
Emphasize local awards and partnerships in all your local website advertising and business listings to establish trust and credibility. Make sure your hired marketing agency knows about local connections and awards so they can include them in locally targeted advertising strategies.
Think Locally to Gain Local Customers
Little things make a big difference when you want to differentiate your local business from another faceless company or chain store. Let us know in the comments what local website advertising strategies work for you.
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