IV Ocean Therapy — Custom WooCommerce & Multi-Channel Booking

01 Brief

the situation

In 2023 IV Ocean Therapy needed a store to sell IV treatments, with a plan to eventually tie them to their tour boat. Simple on paper. Then the business grew — mobile service, then a physical spa — and the “simple store” had to sell the identical treatment three completely different ways. Most builds would have broken. This one was engineered to bend. We’ve built for Hawaii businesses since 2010; we know how fast an island operation reinvents itself.

02 Discovery

what we found

Every treatment is its own product with a wall of content behind it — and the catalog was the warm-up. The real problem: the same treatment had to sell aboard a boat, at a customer’s door, and inside a spa, each with its own scheduling and logistics. A standard cart can’t tell the difference between a yacht and a treatment room. Ours can.

03 Design

the design approach

The customer never sees the machinery. Behind the scenes: three fulfillment systems, three sets of rules. On the screen: one clean choice — book the treatment. The complexity is real. The experience just doesn’t make it your problem.

04 Build

how it was built

The store had to do things the software doesn’t do out of the box. So we built them on WooCommerce:

• Custom IV product catalog — every treatment built as its own WooCommerce product, with the full depth of content each one required. This alone took dozens of revision cycles to get right.
• Three delivery models, one store — as the business added mobile IV therapy and then a physical spa, the same treatments had to sell three ways:
  • IV Ocean (aboard the boat) — booked through FareHarbor, tied to tour availability and logistics.
  • Mobile IV therapy — also through FareHarbor, scheduled to the customer’s location.
  • The spa — straight WooCommerce e-commerce with resource scheduling, with set days and times of availability built into the booking.
• SEO — built and executed an SEO program that put the store on page 1 for its core commercial IV terms across Oahu and Hawaii.

05 Launch / Ongoing

the relationship

Today IV Ocean is on a monthly maintenance-and-SEO retainer, and when she added a last-minute dive-clearance line, the platform was ready — and it sells. The build didn’t just survive the business growing. It kept up with it.

06 Outcome

the result

Supporting page-1 terms (same source): iv drip honolulu #7, iv therapy oahu #8, ocean healing therapy #7, oceans iv hydration #9.