Local Digital Marketing Ideas
We’ve put together five of the best local digital marketing ideas to help you get more online traffic and turn window shoppers into customers. These strategies will help your business attract more local, and loyal, customers than ever before.
Your website must load quickly, or visitors will abandon your site, and it should be easy to navigate. Every page needs a clear call to action that inspires the customer to act now. Put a button at the beginning, middle, or end of your page that invites them to “Call Now,” “Click Here For […],” “Get Directions,” or something else.
Optimize your website for mobile and tablet viewing or search engines like Google will rank your website lower than mobile-optimized websites.
Local Website Advertising
Advertising your business on local websites can be a good idea, but it has to be the right website. Google AdWords helps you find local customers online with targeted pay-per-click ads. Use Yahoo! Local Listings to promote your business to customers searching for information on Yahoo! Local. City Search helps you place ads on MSN, Yahoo!, Google and Ask.com.
Keyword research is a crucial part of successful local digital marketing. It’s one of the best ways to determine the specific search terms people are using to find products and services like yours.
Try searching for related keywords in Google AdWords Keyword Planner, and Google Trends. Look at the related searches at the bottom of a search page to find other relevant keywords for your business, then use those keywords in your website content, blogs, and display ads.
Email List Building
Email marketing is now the most effective local digital marketing idea of all. Businesses love it because they have complete control over when and where their message or promotion goes. Customers like it because it feels more personal than social media ads.
Give website visitors an incentive to give you their email address so you can let them know about promotions and highlight specific products.
Local Search Marketing
Developing a local search marketing strategy starts with claiming and optimizing your business listings online. This will help you rank higher in local searches. When done correctly, local search marketing helps local consumers find you online, but it can be complicated so it’s best to hire an expert who can develop and maintain a winning local search marketing strategy.